Google ranking and SEO

Search engine optimisation (SEO) - achieving and holding good ranking

Ranking well in a search engine results page is the holy grail for the modern business, but understanding Search Engine Optimisation (SEO) can be confusing and time-consuming.

To achieve and hold a good ranking in search engine result pages (SERPs) the key is to understand all the digital assets that make up your online presence. View them as an ongoing project and plan to work on them regularly - or work with a team that understands the big picture and can take care of the details for you. This strategy will keep your website and all your digital assets fresh and up-to-date with current SERP best practice. Get in touch today to discuss how we can help achieve your goals.

What are my digital assets?

Take control of your digital assets to present the best possible online image to both your customers and the searchbots that assess and rank online content for search engine ranking. In addition to your website, these include your:

  • Google My Business listing
  • Apple Maps Connect listing
  • Facebook
  • Instagram
  • Twitter
  • Linkedin
  • Twitter
  • Youtube

Not sure how to set up and optimise some or all of these? Tune in to our Digital Matters webinar series for help and guidance on these topics, or book in for a FREE digital audit and half hour consultation for personalised help with improving your company’s SEO.

SEO toolkit for ongoing improvement of search engine results

IT Basecamp's digital packages - Safe and Secure, SEO Savvy, and Sales Smart - keep your business on track increasing SEO traffic using a host of SEO tools, including:

Website

Technical SEO

- Q&A markup
- images, alt tags, download speed
- implement Local Business structured data markup
- sitemap
- crawlability
- security
- mobile responsiveness and usability
- define canonical relationship in the case of duplicate content
- improve page speeds
- ensure headings/title tags/meta descriptions reflect keywords
- robots.txt
- minify javascript and CSS
- favicon
- plugin and software updates

Keyword analytics

- organic keyword analysis
- competitor keyword analysis
- keyword gap analysis

Content SEO

- real-world ideas for promoting online presence
- blogs and content creation to keep site current and refreshed

Link building and backlink analytics

- assess backlinks
- disallow toxic backlinks
- develop opportunities for new backlinks

Analysis

Google Analytics

- connect Analytics account to your website
- measure and analyse website visits

Google Search Console

- setup/connect to website
- monitoring

Google Tag Manager

- track how users are interacting with your site
- set up tags and triggers to record specific user events on your site

Website health audit

- regular updates on website health status
- identify and fix site errors and warnings

Competitor analysis

- regularly track competitor ranking and keywords

Digital assets

Google My Business

- create, claim and verify your listing
- optimise the listing for local pack
- setup shortname
- add products, special offers, business hours, business images
- reviews/star rating

Social media

- cross-linking with website
- Facebook/Instagram/Adwords advertising
- Facebook pixel setup to track conversions and optimise advertising
- Facebook Business Manager setup/advertising account
- Instagram, Twitter, Linkedin, Youtube

Apple Maps Connect

- create, claim, verify and optimise your listing for Apple Maps/Siri users

Case study: Kullindi Homestead

Thanks to all at IT Basecamp for upgrading the Kullindi Homestead website, top work, really happy with end result, the mobile version, a big improvement on the previous. Tony | Kullindi Homestead

Outset: A health audit of Kullindi Homestead’s website revealed a health score of 64%, 164 site errors and 809 site warnings.

Work undertaken: re-work the code to make the website mobile responsive, plus work on the content and code to apply targeted keywords to improve ranking.

Ranking result: a map listing plus first page Google ranking for Kullindi’s prime keywords, moved up to first page (from 2nd page) for secondary keywords.

Health audit result: Post work Kullindi Homestead’s website achieved a health score of 86%, site errors reduced to 6 and site warnings reduced to 66.